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Our Story

Who We Are

Conversion-Focused Marketing

Consulting firms talk a big game. Agencies do “legwork”. Digital-Trax is the perfect blend of strategy, execution, and practical hands-on results.

Our Services

These days, reaching customers through a single-channel strategy is as effective as placing flyers on windshields. With today’s amazing technological advancements, customers are accustomed to multiple digital touchpoints on their journey. To keep up with your competitors, you need a multi-channel integrated strategy that’s highly visible, yet non-invasive.

At Digital Trax, we execute an integrated multi-channel strategy to help you meet today’s expectations. Your brand will stay at the top of customers’ minds, so they think of YOU when they’re ready to buy.

Inbound Marketing

Inbound marketing offers amazing cutting-edge tools that allow us to capture prospects who are in “research mode” for your products or services. (The time they’re most likely to buy.)

Although it’s constantly changing, AdWords is still a super effective channel. As consumer intent, landscape, technology, and platforms continue to evolve, Digital Trax stays ahead of the curve, with the right people, technology, and approach to ensure your paid search activity is at the forefront of digital innovation. Did we mention… we are also Certified Google Partners.

Google Shopping allows you to directly integrate your ecommerce store into Google’s Advertising platform. You can show images and pricing to searchers looking for your exact product. Perhaps you’ve seen these cool product images pop up in search results? It’s an amazing, highly effective tool.

Although not quite as popular a platform, Bing can actually be the perfect complement to your search engine advertising strategy….precisely because it’s not as visible. You can get a lower cost-per-click and sidestep the competition, thereby increasing your ROI with minimal added expense.

A solid SEO strategy in 2017 entails way more than just planting keywords. It combines technical optimization, content optimization, and authority optimization. At Digital Trax we have practitioners in each of these, ensuring your website ranks well in Google and drives traffic to your website.

Outbound Marketing

Outbound marketing allows you to target your specific demographic with the right messaging.

Facebook advertising is the holy grail. If used properly, it’s amazing targeting tools enable you to serve the right ads to the right people at the right time, and most importantly, at the right stage of your marketing funnel. Lots of people claim to know. We have experienced specialists who really know.

Focused on millennials? Instagram marketing allows you to place the right ads in front of your target audience, using a channel that is bursting with popularity, highly trusted, and very user-friendly.

An amazing platform to reach a wide range of highly targeted audiences. Twitter ads blend into prospects’ live feed, which means not only do they get noticed, they can be really powerful.

This business social networking platform is quickly becoming the “go-to” destination for all things B2B. Highly effective tool to reach business-minded audiences.

Not to be underrated, Email Marketing still gets a massive ROI. Email is both an art and a science. At Digital Trax, we take a scientific yet creative approach to crafting thoughtful and engaging customer experiences. Marketing messages are everywhere, so we ensure your campaigns stand out with content that is relevant, timely, valuable, and attention-grabbing.

Perhaps the best kept secret in digital. By targeting extremely high-value prospects, and approaching them from many angles, you can stay incredibly visible. This strategy exponentially increases customer response, by keeping your brand at the top of customers’ minds at all times.

Our Process

At Digital Trax we take the time to understand your business goals and work hard to align them with your customized digital marketing strategy. We take a strategy first execution second approach.

1.
Align on business goals
2.
Market Research
3.
Define Strategy
4.
Implement Strategy
5.
Learn and Adjust

Articles & Case Studies

Testimonials

When we say our marketing strategies are proven to work, it’s because we’ve seen the first-hand positive results achieved by numerous clients. Here are just a few of the success stories we were proud to be a part of.

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Clients