Who We Are
Consulting firms talk a big game. Agencies do “legwork”. Digital-Trax is the perfect blend of strategy, execution, and practical hands-on results.
As a business owner, you can make a lot more money and “crush your profits” if you take control of your online sales and lead generation. By leveraging digital solutions to build a list of loyal repeat customers, and using customized sales funnels, you can create a consistent monthly revenue stream and become a highly-profitable online brand.
Digital Trax helps businesses navigate the complex digital marketing world so you can grow your brand and maximize the lifetime value of your customers.
Have you ever asked yourself:
How do I build my email list and maximize customer lifetime value?
Why do my sales fluctuate so heavily every month?
What am I missing in my marketing that is preventing explosive growth?
You’re in the RIGHT place.
We have this down to a science
Where do you even begin? From choosing the right marketing channels to finding your target market and choosing the best platforms to reach them…the decisions are endless.
If you get it wrong, it can cost you a lot of money.
You can waste your time taking courses, reading blogs and books which will leave you even more confused and unclear, or you can book a one-on-one session (it’s free) with us, and let us help you custom tailor the right branding, website and overall marketing strategy for your business.
These days, reaching customers through a single-channel strategy is as effective as placing flyers on windshields. With today’s amazing technological advancements, customers are accustomed to multiple digital touchpoints on their journey. To keep up with your competitors, you need a multi-channel integrated strategy that’s highly visible, yet non-invasive.
At Digital Trax, we execute an integrated multi-channel strategy to help you meet today’s expectations. Your brand will stay at the top of customers’ minds, so they think of YOU when they’re ready to buy.
Inbound marketing offers amazing cutting-edge tools that allow us to capture prospects who are in “research mode” for your products or services. (The time they’re most likely to buy.)
Although it’s constantly changing, AdWords is still a super effective channel. As consumer intent, landscape, technology, and platforms continue to evolve, Digital Trax stays ahead of the curve, with the right people, technology, and approach to ensure your paid search activity is at the forefront of digital innovation. Did we mention… we are also Certified Google Partners.
Google Shopping allows you to directly integrate your ecommerce store into Google’s Advertising platform. You can show images and pricing to searchers looking for your exact product. Perhaps you’ve seen these cool product images pop up in search results? It’s an amazing, highly effective tool.
Although not quite as popular a platform, Bing can actually be the perfect complement to your search engine advertising strategy….precisely because it’s not as visible. You can get a lower cost-per-click and sidestep the competition, thereby increasing your ROI with minimal added expense.
A solid SEO strategy in 2017 entails way more than just planting keywords. It combines technical optimization, content optimization, and authority optimization. At Digital Trax we have practitioners in each of these, ensuring your website ranks well in Google and drives traffic to your website.
Outbound marketing allows you to target your specific demographic with the right messaging.
Facebook advertising is the holy grail. If used properly, it’s amazing targeting tools enable you to serve the right ads to the right people at the right time, and most importantly, at the right stage of your marketing funnel. Lots of people claim to know. We have experienced specialists who really know.
Focused on millennials? Instagram marketing allows you to place the right ads in front of your target audience, using a channel that is bursting with popularity, highly trusted, and very user-friendly.
An amazing platform to reach a wide range of highly targeted audiences. Twitter ads blend into prospects’ live feed, which means not only do they get noticed, they can be really powerful.
This business social networking platform is quickly becoming the “go-to” destination for all things B2B. Highly effective tool to reach business-minded audiences.
Not to be underrated, Email Marketing still gets a massive ROI. Email is both an art and a science. At Digital Trax, we take a scientific yet creative approach to crafting thoughtful and engaging customer experiences. Marketing messages are everywhere, so we ensure your campaigns stand out with content that is relevant, timely, valuable, and attention-grabbing.
Perhaps the best kept secret in digital. By targeting extremely high-value prospects, and approaching them from many angles, you can stay incredibly visible. This strategy exponentially increases customer response, by keeping your brand at the top of customers’ minds at all times.
At Digital Trax we take the time to understand your business goals and work hard to align them with your customized digital marketing strategy. We take a strategy first execution second approach.
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Articles & Case Studies
“As a growing business with a specific target market, Digital Trax provided us with valuable assistance in our SEO strategy that we couldn’t have accomplished on our own. Having paid other SEO/PPC providers in the past that didn’t deliver the results we expected, we are appreciative of the integrity and expertise displayed by Digital Trax.”
“The Digital Trax team is very knowledgeable and professional. They helped us put together and execute our Google AdWords and Facebook campaigns, which has been an invaluable part of our marketing strategy.“
“The team at Digital Trax has been crucial in helping us develop and execute our digital marketing strategy.“